The Korea Times and Korea Herald both report today that the nation's tourism slogan, "Korea, Sparkling," may be dropped.
The "branding chief" says that, and "Dynamic Korea" need to be replaced with another bland name that won't attract anyone. Those weren't his exact words, but that's what will happen.
Has Korea tourism ever had a slogan that would attract tourists? If so, why did they scrap it? It might be better to find something that works, and stick with that.
But with a "branding chief" in place, there is probably always someone under pressure to come up with a snazzy name. The branding chief's suggestion of "Miraculous Korea" sounds more like it is a religious cult.
I would guess cheap airline tickets would probably get more tourists to Korea. Cheap hotels would probably also attract more folks. Cool stuff to do? That's not clear before you get here what would be cool to do. Fixing the situation with North Korea might also help. Unfortunately, there are constantly headlines with North Korea threatening to turn South Korea into a "sea of fire" or some such thing. That is not attractive to tourists.
I'd recommend "Drunken Tiger" (which is also the name of a popular Korean singing group).
Last night I went out with my colleagues. We had great food and drinks before going out singing. I sang Gangsta's Paradise by Coolio in a mix of English and Korean.
I wish I could say some of us got drunk. It would be more accurate to say that the whole company got drunk. I'm not much of a drinker, but I did put away quite a bit of Yogurt Soju. They say it is a girlie drink, in which case I became a full-fledged woman last night based on the amount I drank.
How many are having the Korean soup Heh Jang Guk (해장국), which Koreans have after a night of heavy drinking? I usually get to work about an hour early. I got in about 30 minutes later than usual, I wasn't sure that anyone would be sober enough to open the door.
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Cato Institute, in the Korean press
The Korea Herald reported on a forum held by my former colleagues at the Cato Institute. The Korea Times published an op-ed by Indur Goklany, author of various Cato Institute publications
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WOW! Nice car!
This might help with tourism more than any slogans. Oh, and Kia Motors is launching a new hybrid.