Korea in theory: Smile Korea
Korea in reality: The beatings will continue until morale improves
Korea Herald--serious news & columnists, business focused, your grandfather's newspaper
Korea Times--Kpop columns, news lifted from urban legends sites, your grandfather is having sex with your teenage cousin's best friend.
Weather in theory: 4 seasons year around
Weather in reality: 4 seasons--every day.
Education reality: National entrance exam
Outlook in theory: Shaping the Future with Korea
Reality: Checklist country
Reality: Checklist country
Hope: Carpe Diem
Reality: Checklist country
National branding slogan: Dynamic Korea